We didn’t do a lot of marketing before now. So let’s just jump straight into the interesting part – what we did and how it turned out. It’s not a secret anymore that marketing indie games is hard, everyone shouts about it. But this one is about us – the idea of Return 2 Games, our bumpy journey of creating the first game in the series, Book of Demons, and the challenge of bringing world’s attention to our project. The few paragraphs above should resonate with anyone who got passionate about something and struggled to bring it to life. It’s just like an almost impossible-to-beat end boss in a game and you just have one heart left… Something you dreaded for all these years and foolishly hoped it wouldn’t come. There’s just one problem – the last obstacle in your way is something different from the ones you tackled. The goal.Īnd then suddenly, after a few years, you realize that you are quite close and you gain confidence in yourself. You had to make sacrifices, even admit some parts of the path were not accessible to you.īut it was the whole of the journey that mattered, and the peak you were climbing onto. It tested your patience and devotion, erected every roadblock in the book. Challenge by challenge, you tackled them all.
Each step of the way proved to be a small mountain you needed to climb. It turned out to be hard, difficult and complex. Then you pushed hard, but the project opposed. You even scrapped your earlier companies and formed a new one so that you can have an absolute focus on what you are trying to achieve. You got with your friends and colleagues and started working, thinking that nothing is more important than bringing it to life. Imagine for a moment that one day in your life you had an idea. One that would decide our company’s fate, if we could stay indie or not. Today we’ll take a break from the regular project announcements and development updates we did so far, and I will share some of my thoughts on what went good and what went bad with the most important announcement in the history of Thing Trunk.
And it was an absolute emotional roller coaster! It started like a disaster, but by some means, we still managed to reach the goals we set for ourselves. Exactly a week and one day ago we unveiled Book of Demons to the world, a project that we’ve been working on in secret at Thing Trunk for almost 4 years.
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